Preheat the oven to 350°F (175°C). Grease a 9x13-inch baking dish, line it with parchment paper, and grease the parchment paper.
In the bowl of a food processor, combine 1 1/2 cups whole wheat flour, 1 1/2 cups old-fashioned oats, 1/2 cup packed brown sugar, and 1/2 teaspoon salt. Pulse until evenly combined, about 30 seconds.
Add 3/4 cup cold unsalted butter (chopped into 1/2-inch cubes) and 2 tablespoons cold water. Pulse until the mixture resembles coarse crumbs and holds together when pressed between your fingers.
Transfer the mixture to a bowl and divide it into two equal portions.
Press one portion evenly into the bottom of the prepared baking dish using the back of a spatula or your hands to form a compact crust.
Spread 3/4 cup fruit preserves or jam evenly over the crust.
Sprinkle the remaining crumb mixture evenly over the preserves and gently press so it adheres (do not compact it firmly).
Bake for 45 minutes, or until the top is golden brown.
Remove from the oven and cool completely in the pan on a wire rack.
Lift the cooled slab from the pan using the parchment, cut into 1 1/2 x 4-inch bars, and serve. Store at room temperature for up to 3 days or refrigerate for up to 1 week.